This nonprofit organization was founded in 2020 to make a difference in the community. We are a group of passionate entrepreneurs, business leaders, community advocates, professionals who want to make a difference in our region. We are a nonprofit organization that through diverse initiatives is impacting lives and communities.  This is done through volunteer work, educational support, community service projects, and community outreach programs.

Our Mission

Our mission is to serve the community by spreading the warmth and giving back through various initiatives such as mentoring, volunteering, spreading hope, knowledge and support to those in need, facing adversities and looking to improve in every aspect of their life.

Community Engagement

Our board and volunteers are a group of passionate business leaders who want to make a difference in the community. Some of the diverse initiatives range from mentoring, blanket drives, community service projects to all the way to leadership conferences! This foundation is dedicated to the community through leadership and service. 

2nd Annual Be the Change Leadership Conference

On behalf of the Persistence in Adversity Foundation Thank you to all that sponsored and contributed to make this event possible!

The 2nd Annual Be the Change Leadership Conference took place on May 17, 2023 at the Mission Event Center.

This conference impacted 200 high school students from all over the RGV. Topics were essential leadership skills, financial literacy, scholarship opportunities, and job placement options needed to prepare students for the future.

Thank you for investing in our future leaders!

                -Dr. Esmeralda Adame, Executive Director

2023 Be the Change Leadership Conference

This conference impacted 200 high school students from Rio Grande all the way to Port Isabel.  Thank you sponsors and supporters for pouring into and investing in our future leaders!

2023 Conference Speakers

A big shout out to our 2023 Conference speakers! Fransico Ochoa, Ileana Moreno, Dr. Esmeralda Adame, Jonathan Medina

2023 Conference Sneak Peek

Sneak Peek of 2023 Conference Students, exhibitors, Emcee, and sponsors

Support Our Initiatives

Plant a Seed and be a Change Agent

Executive Board of Directors

-Dr. Esmeralda Adame, Consulting Firm, LLC, Podcaster, Motivational Speaker, and Foundation Founder

-Fatima Garcia, International Operations Expert

-Pilar Gonzalez, Business Owner, Dip it by Pilar

-Noe Salinas Jr., Summit Enterprises

We are delighted to come together and collaborate with each other and our community to serve and bless others!

“My passion is to give back and my heart is in the community!  I enjoy mentoring, guiding and leading others to advance.  My desire is to be a role model, assist others to find their purpose, reach their goals and encourage them to give back."

Dr. Esmeralda Adame, Consulting Firm, LLC

I have two hands — one for helping myself, the other for helping others. My biggest happiness is not getting more, but to give more.

Fatima Garcia, International Operations Expert

"We are stronger together and giving back to my community gives me the sense of contributing a little at a time to change peoples lives, families and the whole community. It is the only way to grow and become better.”

Pilar Gonzalez, dipit by Pilar

Invest in our communities now, and see the results of our commitment and contribution efforts, for generations to come.

Noe Salinas Jr., Summit Enterprises and Post Your Price founder

Advisory Board

Community Leaders and Change Agents in the Rio Grande Valley, whose experience and unique skills greatly benefit our mission and vision to better our community and future leaders!

Dr. Ala Qubbaj

Professor & Dean, College of Engineering & Computer Science Founding Director, Center for Equity in Engineering The University of Texas Rio Grande Valley 

Roxanne Pequeno

Area General Manager, Cambria Hotel McAllen Convention Center 

C. J. Sanchez

President, Pharr Chamber of Commerce & Entrepreneur

Cassandra Mendez

Civil Engineer EIT, & Entrepreneur

Geneva Padron

Ms. USA Prime Ambassador 2023

Cynthia Contreras Gutierrez

Contreras Gutierrez and Associates

We believe in

Inspiring others to do more! To make a difference, to care, and to make an effort, commit, and take initiative to impact their circle and the world!


In collaboration to make a bigger impact in the lives of others and in the community.

Giving Back

Provide a hand to those in need and give what we can.


Sharing our expertise and knowledge with others to make a difference in our future generations.

#SpreadTheWarmthRGV 2022 Blanket Drive

Over 2,000 blankets collected thanks to all that contributed to provide for those in need! Organizations impacted: Rio Grande Children's Home, Buckner Family Hope Center, Make a Wish Rio Grande Valley, RGV Residents, and more!

Be the Change Leadership Conference 2022

Impacted 150 RGV students and 50 professionals.

Be the Change Leadership Conference was a major success! Thank you to those that believe in our mission. A big shout out to our volunteers and donors! 2022 Sponsors: SAMES Engineering Inc., Villalobos Law Firm, Titan Fuel, Consulting Firm, LLC, Children's Education Station.


Mentoring Circle

I've seen the need for years in our youngsters and in the community for mentors. I'm thankful and grateful for those that stepped up and joined the circle to give back. We are ready to equip our future one person at a time.

Community Initiatives

2021 Blanket Drive

Another successful project thanks to all that donated from near and far! Over 2,000 blankets collected. Organizations Impacted: RGV Residents, Mission Crime Stoppers, City of Pharr, Sam Fordyce Elementary, Casa Mami Orphanage, diverse churches

Photo Gallery

#SpreadTheWarmthRGV 2020

A huge thank you to all that made this possible. Surpassed our goal of 1,000 blankets! Organizations Impacted: RGV Residents, La Joya Crime Stoppers, Mission Crime Stoppers,
Mujeres Unidas, Mission Boys and Girls Club, Edinburg Children Advocacy Center, Harlingen Children Advocacy Center, Sullivan City, Casa Mami Orphanage

Photo Gallery

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To help us spread the warmth and donate contact us

Telephone: 956-458-9279

E-mail: persistence_foundation@outlook.com

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